Taylor Swift (artist/co-producer): I woke up [one morning] at 4 a.m. and I [decided the album is] called 1989. I've been making '80s synth pop, I'm just gonna do that. I'm calling it a pop record. I'm not listening to anyone at my label. I'm starting tomorrow.

I liked the idea of collaborating. But with 1989 I decided to narrow down the list. It wasn't going to be 10 producers, it was going to be a very small team of four or five people I always wanted to work with, or loved working with. And Max [Martin] and I were going to oversee it, and we were going to make a sonically cohesive record again.