SCHUMAN: I relate it to the sports world. Of all the people outside the shows over the years, only a few of them have made money and done it consistently. But they love fashion. Before, when it did feel very insular, they'd have had no reason to go talk to Anna Dello Russo. Now they can pick up a camera and go talk to their hero. ADR is the Michael Jordan to these young fashion people. The downside is, it's so easy to share images now that there are just so many bad images out there.