Jamie Mottram: The idea was a direct response to Jim asking for a network of college — this is strangely specific, I don't know if it was exactly what he was asking for, but this is how it came down the corporate ladder — AOL wants to launch a network of college football team sites. Because AOL Sports at the time was just a general sports site. It wasn't like it had a network of NFL sites or a network of baseball sites, so this was a new thing. A network of college football team sites. Okay, so, how would we do that? And in response to that coming down the ladder to me, I came up with the idea for, it wasn't called FanHouse at the time, but it was a college football blog network.